75,000+views of the series
Film & Animation
Oxford University Press – American National Biography Launch
An animated storytelling campaign bringing American history to life for a global digital audience.
Film & Animation · Explainers · Event films
Films that make big ideas land.
Our filmmakers, animators and illustrators make explainer films, 2D and 3D animation, event films and interviews for leaders, learning teams and communicators — and plan each one into the campaign, event or program it serves.
Made by the studio that also scribes and designs — so a drawing from the workshop can become the film everyone sees.
Films for teams at Novartis, Oxford University Press and TechInsights.
Filmed, drawn & animated
Why it works
People will watch what they won’t read.
When people want to understand something, most reach for a short film first. Words and pictures together are how people learn — and film carries both, with a voice, in the order you choose.
63%
of people would most like to learn about a product or service from a short video — against 12% who would pick a text article.
9 of 9
studies found people learn better from words and pictures together than from words alone.
84%
of consumers say they want to see more videos from brands.
20%
of employees worldwide are engaged at work — 12% in Europe. An internal message has to earn attention before it can change anything.
Film is how a message gets chosen, understood and asked for again — even by people who’ve stopped listening.
Showreel
Better seen than described.
Animation, live action, events and interviews — for leaders, learning teams and communicators around the world.
Ludic Media Studio film and animation showreel
What we make
Animated, filmed, or both.
Ninety seconds or a whole series — each one starts with the same question: what should people understand, and do, once it ends?
Explainer films
A strategy, a product or a process made clear in about ninety seconds, scripted by people who understand the business.
- Launches
- Change programs
- Onboarding
2D animation
Characters and worlds drawn for your people and your story — in your art style, or one of its own.
- Internal comms
- Celebrations
- Social
3D animation
Science, products and data modeled in three dimensions, so people can see what they can’t film.
- Science & pharma
- Products
- Conference screens
Event films
Openers, speaker films, live capture and the highlights film people share the next day.
- Conferences
- Summits
- Recaps
Interviews & documentary
Real people telling their own stories, on site or remotely — with the care that makes them comfortable on camera.
- Leadership
- Culture
- Inclusion
Campaign & branded films
Short films and series that carry a campaign across internal and external channels.
- Values
- Sponsorships
- Employer brand
Product & service demos
What it does, why it matters and how to use it, shown step by step.
- Launches
- Sales
- Training
Interactive video
Choose-your-path films where viewers pick what to watch next — built with our games team.
- Leadership development
- Learning
- Onboarding
Motion graphics & GIFs
Animated type, banners, bookends and looping GIFs that make a campaign move on every screen.
- Banners
- Event screens
- Social
Frame by frame
Drawn first. Then it moves.
Many of our films start life as a drawing, because the studio that animates them also scribes and designs. Here is one, frame by frame: the animated infographic we made for TechInsights.
Frame 01The brief
Find the story
A semiconductor analysis company wanted its process understood by a wider audience.
One question: how does it work?
Frame 02Draw it
Draw it whole
Our scribing team drew the whole process as one infographic first.
Everyone sees the story before a frame moves.
Frame 03Script
Write it deeper
Our writers expanded the script to go further into each core message.
Close on step 1: identification.
Frame 04Voice
Give it a voice
A recorded voiceover leads the eye from one step to the next.
Move to step 2: acquisition.
Frame 05Animate
Move the camera
The camera travels through the drawing as each element comes to life.
Push in on step 3: analysis.
Frame 06Launch
Put it to work
The finished film became a key part of TechInsights’ digital marketing.
End on step 4: content.
Illustrative: crops of the TechInsights infographic, laid out the way a storyboard plans the camera’s path through a drawing.
“They took highly technical concepts and turned them into an easy-to-follow story that enabled a deeper connection with our market.”
Where our films work
Planned into something bigger.
We plan each film with the event, campaign or learning program it serves — and often make the rest of it too.
Events & summits
Before, during and after the day.
Films that build the audience, open the room and keep the story going once everyone has gone home.
Before
Teasers and speaker films that make people want to be there.
On the day
Opening films, filmed interviews and live capture.
After
Highlights and recap films, cut for social and the intranet.
Novartis’s We Are Novartists films were showcased at the Eurovision Village in Basel, and have passed 40,000 YouTube views.
Learning & development
Films people take part in.
Short films for each module, and interactive video where people choose their own path through the material.
Leadership
Expert interviews cut into short, navigable chapters.
Onboarding
The welcome film every new starter actually watches.
Practice
Branching scenarios built with our games team.
For a global pharmaceutical organization we interviewed more than 50 leaders and experts; the host site became its most popular HR platform, with 8,000+ active users.
Change & internal comms
Show the change, don’t just announce it.
Real colleagues on camera, doing the thing the strategy asks for — so the message looks like the organization, not a press release.
Values
Behaviors filmed in practice, not explained in the abstract.
Leaders
Interviews that sound like people talking.
Inclusion
Personal stories, told direct to camera.
For Novartis, one day of filming colleagues playing a card-based game became a campaign across LinkedIn, YouTube and Instagram.
Launches & marketing
Get the launch noticed, and understood.
An explainer for the idea, short cuts for every channel, and a series when one film isn’t enough.
The idea
An explainer that makes the offer clear.
The feed
Short films and cut-downs made for social.
The series
Episodes that add up to something people follow.
Our animated series for Oxford University Press’s American National Biography has passed 75,000 views.
Where we’re different
Filmmakers who speak business.
01
From the room to the screen
The same studio scribes the workshop, designs the picture and animates it — so the ideas from the room reach the people who weren’t in it, in a style they already recognize.
TechInsights: drawn by our scribing team, then animated by our animators.
02
Part of a bigger plan
Most studios hand over a file. We plan the film with the campaign, event or learning journey it serves — the cut-downs, the toolkit, the game, the moment it launches.
Backed by the Ludic Group: Ludic Advisory for events and strategy, and the SmartLab event platform.
03
Literate in science and strategy
Writers and directors who work in strategy and change, at home with hematology, semiconductors or a leadership model — accurate, without losing the story.
Films on hematology, semiconductor analysis and leadership development in our portfolio.
04
Films people can play
Interactive, choose-your-path video built with our games team, for learning people take part in rather than sit through.
Interactive Learning Journey: 50+ leaders and experts interviewed; 8,000+ active users.
How we work
From the brief to the final cut.
You see the film on paper before anything is shot or drawn, and you review it at every stage after that — so there are no surprises at the end.
01
Brief
We pin down the audience, the moment and what people should do after watching — then share early creative ideas.
- Discovery call
- Ideas
02
Story
Script and storyboard, shaped with you until the film works on paper.
- Script
- Storyboard
03
Make
Filming on site or remotely with our crews, or drawing the artwork for animation.
- Filming
- Illustration
04
Finish
Edit, animation, music, voice and sound, with your feedback at set points along the way.
- Edit
- Voice & sound
05
Launch
Subtitles, other languages and cuts for social, internal and external channels.
- Subtitles
- Cut-downs
The work
Films people watched, shared and used.
From a Eurovision sponsorship to a leadership program — a few of the films we’ve made, and what happened next.
40,000+YouTube views
Film & Animation
Novartis – Eurovision ‘We Are Novartists’
A Eurovision storytelling campaign showcasing the people behind Novartis through music.
8,000+active users
Film & Animation
Interactive Learning Journey
A global pharmaceutical organization tasked us with creating a series of interactive videos for their HR Leadership Development Program, aimed at empowering emerging leaders with insights from top internal and external experts.
Film & Animation
Novartis – Behaviors in Action "Imagine If…"
A values-led engagement campaign designed to turn behaviors into everyday conversations.
Film & Animation
Disability Equity Video Series
We collaborated with a major pharmaceutical organization to create a video series on disability equity, underscoring their commitment to inclusivity for all employees, regardless of visible or invisible disabilities.
Film & Animation
Digital Enablement Animation
We collaborated with a multinational organization to create an animation celebrating the achievements of their digital enablement team over several years.
In their words
What clients say
“Ludic Media Studio truly understands the meaning of the word flexibility; interpreting the brief and dealing with last-minute requests so that we can deliver the perfect result.”
Dianne MaginnisMD, Global Conference Management
“The work is outstanding – you did an amazing job. The content is engaging and inspiring. I would like to include this video as the gold standard.”
Senior Brand ManagerGlobal pharmaceutical organization
“Ludic Media Studio worked with us to build an amazing visualization and media experience. The team was a pleasure to work with and knocked it out of the park with the results.”
Jason AbtTechInsights
Works well with
Better together.
A film is often one part of something bigger. These are the solutions our films work with most.
Visual Scribing
Big ideas, drawn so people remember them.
- Graphic recording
- Graphic facilitation
- Knowledge walls
- Sketchnotes
Design
Complex ideas, designed so people get them at a glance.
- Rich pictures
- Infographics
- Interactive media
- Campaign identity
Games
Learning and change people want to play.
- Digital games
- Board & card games
- Decision games
- Simulations
Questions
Good to know
How long should our film be?
As long as the story needs, and no longer. An explainer usually works best at around a minute and a half; social cuts are shorter; a learning program can be a series of short episodes. We recommend a length with the script.
Animation or live action?
Animation is best when the idea is abstract, the subject is hard to film or you’ll want to update it later. Live action is best when the story is about real people. Many of our films mix the two — our digital enablement film blended animation with screenshots of internal tools and colleagues’ own videos.
How long does a film take?
It depends on the format and how many review rounds you need. We agree a schedule at the start, built back from your launch or event date, with review points at the script, the storyboard and the edit.
Can you film outside the UK?
Yes. Our global network of business-literate creatives films wherever your people are — our Disability Equity series was filmed across Europe and the US, with local teams on each shoot.
Can you work within our brand?
Yes. We can build on your existing art style, as we did for a multinational’s digital enablement film, or create a look of its own for a campaign that needs to stand apart.
Can one film become many?
That is how we plan them: cut-downs for social, subtitled and translated versions, stills for posters and the intranet — and, with the rest of the studio, a scribed event, a campaign or a game built around the same story.
Start a project
What’s your story?
Tell us what people need to understand, and where they’ll watch it. We’ll find the story — and the right film to tell it.
What happens next
Tell us the story
What you need people to see, understand or do — and who they are.
We find the right team
A lead from our team reads it and brings in the scribes, designers, animators or game designers the brief needs.
We talk it through
A short call about goals, audience, timings and budget, then a proposal with options.