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Design
Novartis – Giving & Volunteering Calendar
A festive engagement campaign driving awareness and participation in Novartis’ giving and volunteering initiatives.
Design · Information design · Illustration
Design it once. Use it everywhere.
Our designers, illustrators and information designers turn strategy, science and systems into rich pictures, infographics, interactive media and campaign identities — one clear picture people grasp at a glance, built to work on the wall, the intranet, the film and the campaign.
Designed by the same studio that draws it live, films it and makes it playable — so one picture can do many jobs.
Designed and illustrated for teams at Novartis, Fujitsu and the World Bank Group.
Designed to be understood
Why it works
A clear picture does work that words can’t.
People take in a picture faster than a paragraph, and they keep it longer. That’s not taste — it’s one of the most repeated findings in the psychology of memory and learning.
98%
of 612 pictures were recognized after a single look — against 90% for words and 88% for sentences.
9 of 9
studies found people learn better from words and pictures together than from words alone.
28,000
people in 60 countries, across 36 studies: well-designed visual aids robustly improved how well they understood risk.
1 in 3
senior managers can list their company’s top three priorities. A strategy nobody can picture is a strategy nobody follows.
Good design gets you all four: seen, understood, remembered and passed on.
What we make
Many ways to make an idea visible.
Each one starts with the same question — what do people need to see, understand and do? — and ends with something they want to look at.
Rich pictures
A whole system, strategy or journey in one detailed illustration that a team can walk around, point at and argue with.
- Strategy launches
- Operating models
- Onboarding
Infographics & information design
Data, process and evidence arranged so the point lands first and the detail rewards a second look.
- Reports
- Processes
- Scientific data
Interactive media
E-books, interactive PDFs, microsites and apps that let people explore the story at their own pace instead of scrolling past it.
- Interactive e-books
- Microsites
- Learning journeys
Campaign identity
A look, a line and a character set for an initiative, so people recognize it in the inbox, on the wall and on stage.
- Change programs
- Values
- Events
Illustration & characters
Characters and scenes drawn for your people and your world — not stock — so the story feels like yours.
- Storyboards
- Comic strips
- Social
Strategic visualization
Vision maps and transformation roadmaps that show where you are, where you’re going and how you’ll get there.
- Vision maps
- Roadmaps
- Journey maps
One picture, many lives
One picture. A dozen jobs.
Because one studio draws, designs, films and builds games, a single picture can go everywhere your story does — without a dozen hand-overs.
The launch event
Drawn up live by a scribe as the leadership team presents it.
The film
Animated by the same illustrators, in the same style.
The microsite
Made interactive, so people can click into the detail.
The game
Turned into a board or digital game teams can play.
The campaign
Cut into posters, email headers and intranet banners.
Onboarding
The picture every new starter sees in week one.
Leadership packs
Slides and one-pagers managers can present with.
The office wall
Printed big, where the conversations happen.
Illustrative: the jobs one rich picture can do across a program.
Where we’re different
Business-literate, and it shows in the pictures.
01
One studio, every format
Most design studios stop at the file. Ours sits beside scribes, animators, filmmakers and game designers, so the picture can travel into every format a program needs.
Design, film, animation, games and scribing under one roof.
02
Tested in the room
We can draft the picture live in a workshop, pressure-test it with the people who own the strategy, then finish it — so it’s right before it’s beautiful.
With Ludic Advisory’s facilitators and our own visual scribes.
03
Clarity for science and pharma
Scientific strategy, patient journeys and launch stories made clear without dumbing them down — designed to the evidence on how people read risk.
Work for Novartis and Oxford University Press in our portfolio.
04
Built to be checked
A few questions before and after tell you whether people understood it. Good design should be able to show its work.
Understanding measured, not assumed.
How we work
From the brief to the picture on the wall.
01
Find the story
We read the strategy, talk to the people who own it and find the one idea everything else hangs on.
- Interviews
- Story outline
02
Sketch it with you
Rough drafts you can react to, early — on paper, on screen or live in a workshop.
- Sketches
- Workshop
03
Make it beautiful
Illustration, information design and craft, checked against the story at every step.
- Final artwork
- Reviews
04
Make it travel
Cut for every channel it needs to reach — and turned into film, games or a campaign if it should be.
- Formats
- Rollout
The work
Design that did its job.
Design
Interactive vision infographic
An interactive representation of the future vision of a major oil company.
In their words
What clients say
“[We’ve] worked with Ludic Media Studio on several occasions and we can only hope to work more and more together in the future… truly talented artists.”
Chris TowersFounder, Roar Media
“Ludic Media Studio were able to turn complex theoretical concepts into lively illustrations, which is very different from the usual communication tactics and added the ‘wow’ factor to our event and post-event assets.”
Megilia WanAnalyst, World Bank Group
“Ludic Media Studio’s illustrations helped us document our workshops in a fun, engaging and memorable way, giving us content that is great for future presentations and communications.”
Cary NombelaGCO Programme Director, Imperial Brands
Works well with
Take the picture further.
Strategic Visualization
Strategy people can see, discuss and act on.
- Vision maps
- Transformation roadmaps
- Journey maps
- Learning maps
Film & Animation
Films people want to watch, built to be understood.
- Explainer films
- 2D & 3D animation
- Event films
- Interviews
Visual Scribing
Big ideas, drawn so people remember them.
- Graphic recording
- Graphic facilitation
- Knowledge walls
- Sketchnotes
Questions
Good to know
What is a rich picture?
One detailed illustration that shows a whole system, strategy or journey at once — the people, the parts and how they connect. It works because a team can see where they fit and talk about it together.
What do you need from us to start?
The strategy, plan or story you want people to understand, who it’s for, and the moment it’s for — a launch, a program, an event. A short conversation with the people who own it helps most.
Can you work within our brand guidelines?
Yes. We design within your brand, or create a campaign identity of its own when an initiative needs to stand apart.
Can a design become a film, a game or a campaign?
That is the point of having one studio. The same illustrators can animate it, our game designers can make it playable, and our campaign team can roll it out.
Do you only work with large companies?
We work with global companies, universities, charities and fast-growing teams — anyone with a complex idea that people need to get.
Start a project
What’s your story?
Tell us what you need people to see and understand. We’ll sketch the story with you.
What happens next
Tell us the story
What you need people to see, understand or do — and who they are.
We find the right team
A lead from our team reads it and brings in the scribes, designers, animators or game designers the brief needs.
We talk it through
A short call about goals, audience, timings and budget, then a proposal with options.