7,500+unique visits
Design
Novartis – Giving & Volunteering Calendar
A festive engagement campaign driving awareness and participation in Novartis’ giving and volunteering initiatives.
Comms Campaigns · Internal communications · Engagement
Campaigns people notice, understand and act on.
We find the story behind your change, launch or values program and roll it out across every channel your people use — campaign identity, film and animation, podcasts, games and event moments, all made by one team.
A campaign can start in the room — a scribed offsite, a strategy map — and the same studio carries it into every format, with the whole Ludic Group behind it.
Made with teams at Novartis, Oxford University Press and Fujitsu.
One team, every format
Campaign builder
Build your own campaign, block by block.
Answer five quick questions and we’ll suggest the blocks — from a strategy map to a launch film to a game people come back to. Name it, watch your rollout come together, then send it to our team for ideas.
- Five quick questions
- About three minutes
- No sign-up
1 of 5
What’s the campaign for?
Tap your answer to jump straight in.
- A big change
- A new strategy
- A launch
- Culture & values
- An event or a big moment
- Learning & skills
- Wellbeing, inclusion or safety
- Something else
- 1The brief
- 2Name it
- 3Build it
- 4Send it
Why it works
People act on what they understand.
Attention is scarce, trust in change is low, and the reasons behind it rarely land. A campaign has to earn the few minutes people have — and make the why impossible to miss.
20%
of employees worldwide were engaged at work in 2025 — the lowest level since 2020.
32%
of leaders say their last change achieved healthy adoption by employees.
Source: Gartner, July 2025
10 min
a day or less: the time most people have to engage with internal communication.
Source: IoIC IC Index 2026
87%
of communicators who run town halls and roadshows rate them effective — yet half say their channels can’t reach every employee.
A good campaign does all four: earns attention, explains the why, respects people’s time and carries the room to everyone.
What we make
Everything a campaign needs, from one team.
From the first line to the last looping GIF, every piece comes from the same studio — so the campaign looks, sounds and feels like one idea wherever people meet it.
Campaign identity
A name, a line and a look for the initiative, so people recognize it in the inbox, on the wall and on stage before they’ve read a word.
- Change programs
- Values
- Launches
Rollout kits
Posters, email headers, intranet banners, slides and manager toolkits, cut to every size — so local teams can run the campaign without redesigning it.
- Manager toolkits
- Digital screens
- Print for frontline sites
Film & animation
Launch films, leader messages, employee stories and explainers that answer why — cut long for the town hall and short for the feed.
- Launch films
- Employee stories
- Explainers
Podcasts & audio
Branded series that put the people behind the change at the microphone, with scribed visuals and short clips that take each episode to the feed.
- Leadership series
- Employee voices
- Clips for social
Event moments
Town halls, roadshows and launch events with a moment people talk about — a scribe drawing the story live, a game on the tables, a film on the big screen.
- Town halls
- Roadshows
- Leadership offsites
Social, intranet & motion
Looping GIFs, animated sequences, quote cards and intranet headers that keep the campaign moving in the weeks after launch.
- Intranet & Teams
- LinkedIn & Instagram
- Newsletters
The rollout
One campaign. Everything it needs. Launch day and long after.
Most campaigns peak on launch day. Ours are planned to last. Here’s how our solutions share the work, from the first idea to the results — one team and one visual language all the way through.
01Before launch
Find the story
Agree the one idea everything hangs on.
02Day one
Launch
Make it impossible to miss.
03The weeks after
Sustain
Keep it in front of people, a few minutes at a time.
04Throughout
Measure
Show what people saw, understood and did.
Strategic visualization
- Find the storyThe strategy map the whole campaign hangs on
- LaunchPrinted big for the launch, so people can find themselves in it
- SustainAn interactive version for team conversations
Visual scribing
- Find the storyThe leadership offsite, drawn live: the campaign’s first sketches
- LaunchThe launch event, scribed as it happens
- SustainBoards recut as GIFs, posts and intranet headers
- MeasureListening sessions, drawn so leaders see what people said
Design
- Find the storyThe campaign name, line and look
- LaunchPosters, banners, email headers and slides
- SustainManager toolkits and fresh drops every few weeks
- MeasureThe results, designed onto one page
Film & animation
- Find the storyScripts and storyboards, tested with the people who own the change
- LaunchThe launch film and the leader’s message
- SustainEmployee stories and short cuts for the feed
- MeasureA recap film of what changed
Podcasts & audio
- LaunchEpisode one: the leaders on why
- SustainA series with the people living the change
Games
- LaunchA game for the launch-day tables
- SustainA challenge or calendar people come back to
- MeasureWho took part, and how often
Events, with Ludic Advisory
- Find the storyThe offsite, designed and facilitated
- LaunchThe town hall, roadshow or launch event
- SustainTeam sessions that carry it locally
- MeasureFeedback from the room
Illustrative: how one campaign can draw on everything we do. Most use a few — we help you pick.
Where we’re different
From the room to the rollout, one team.
Most campaign agencies start from a brief and stop at the toolkit. We can start where the strategy is made — and keep going until people act on it.
01
It starts in the room
Town halls and roadshows are the channel communicators rate most effective. We make that moment the engine of the campaign: our scribes draw the offsite or the launch, and those pictures become the posters, films and posts that reach everyone who wasn’t there.
Visual scribing and strategic visualization in-house; events with Ludic Advisory.
02
One team, every format
Identity, film, animation, games, podcasts and event moments made in one visual language by business-literate creatives who follow the argument — so the campaign explains why the change is happening, not just what it is.
Less than half of employees agree the reasons behind changes are clearly communicated to them (IoIC IC Index 2026).
03
Campaigns people play
A calendar with a new door every day, a card game on the launch tables, a challenge teams come back to. Play turns a message people scroll past into something they take part in.
The Novartis giving calendar drew 7,500+ unique visits in its one week live.
04
A whole group behind it
We’re part of the Ludic Group: Ludic Advisory for events and strategy, and the SmartLab event platform — so the campaign, the event it launches at and the platform around it can come from one place.
How we work
From the brief to the last post.
01
Find the story
We read the strategy, talk to the people who own it and the people it’s for, and find the one idea the campaign hangs on.
- Interviews
- Audience
- The story
02
Shape the campaign
Creative routes — a narrative, a metaphor, a character, a game — with the headlines and copy to match, and a rollout plan that fits your channels and calendar.
- Creative routes
- Copy
- Rollout plan
03
Make every piece
Identity, film, animation, audio and games — whatever the campaign needs, reviewed with you at every step.
- Artwork
- Films
- Reviews
04
Launch, sustain, measure
We launch with you, refresh the campaign in the weeks after and report what people saw, understood and did.
- Launch
- Refresh
- Results
What our campaigns did
75,000+
views of the animated launch series for Oxford University Press’s American National Biography.
40,000+
YouTube views for We Are Novartists, the films at the heart of Novartis’s Eurovision presence.
7,500+
unique visits to the Novartis giving calendar in its one week live, many coming back for each new door.
65,000
people a global mining company’s interactive onboarding magazine was made for — still a key resource today.
The work
Campaigns people watched, played and shared.
Launches, values campaigns and engagement programs, made across our solutions for teams at Novartis, Oxford University Press and more.
40,000+YouTube views
Film & Animation
Novartis – Eurovision ‘We Are Novartists’
A Eurovision storytelling campaign showcasing the people behind Novartis through music.
75,000+views of the series
Film & Animation
Oxford University Press – American National Biography Launch
An animated storytelling campaign bringing American history to life for a global digital audience.
Film & Animation
Novartis – Behaviors in Action "Imagine If…"
A values-led engagement campaign designed to turn behaviors into everyday conversations.
Film & Animation
Disability Equity Video Series
We collaborated with a major pharmaceutical organization to create a video series on disability equity, underscoring their commitment to inclusivity for all employees, regardless of visible or invisible disabilities.
Film & Animation
Digital Enablement Animation
We collaborated with a multinational organization to create an animation celebrating the achievements of their digital enablement team over several years.
In their words
What clients say
“Ludic Media Studio provided incredible visuals that helped promote our work on social media and in newsletters. It’s been a delight to work with Ludic Media Studio and we recommend them with great confidence.”
Sureena SohalProject Manager, The Energy Institute, The University of Birmingham
“Ludic Media Studio were able to turn complex theoretical concepts into lively illustrations, which is very different from the usual communication tactics and added the ‘wow’ factor to our event and post-event assets. It was great collaborating and we look forward to collaborating again.”
Megilia WanAnalyst, World Bank Group
“Ludic Media Studio truly understands the meaning of the word ‘flexibility’; interpreting the brief and dealing with last-minute requests so that we can deliver the perfect result.”
Dianne MaginnisMD, Global Conference Management
Works well with
Start the campaign anywhere.
Visual Scribing
Big ideas, drawn so people remember them.
- Graphic recording
- Graphic facilitation
- Knowledge walls
- Sketchnotes
Film & Animation
Films people want to watch, built to be understood.
- Explainer films
- 2D & 3D animation
- Event films
- Interviews
Games
Learning and change people want to play.
- Digital games
- Board & card games
- Decision games
- Simulations
Questions
Good to know
What is an internal comms campaign?
A planned set of stories, pieces and moments that helps people understand a change, a launch or a set of values — and act on it. It usually has a name and a look, a launch moment, and weeks of follow-through across the channels your people actually use.
Can a campaign start from a live event?
Often the best ones do. Our scribes can draw your leadership offsite or launch event, and those pictures become the campaign’s posters, films and posts — so people who weren’t in the room still get the story. Ludic Advisory can design the event itself.
Do you work with our comms team and our brand?
Yes. We work alongside your internal comms, HR and change teams, inside your brand guidelines — or with a campaign identity of its own when an initiative needs to stand apart.
Which channels do you make for?
Intranet and newsletters, Teams and Slack, email, digital screens, posters, town halls, LinkedIn, Instagram and YouTube, and print for frontline sites. Every piece is cut for where it will be seen.
How do we know it worked?
We agree what success looks like before launch — who should see it, understand it and do something — and report against it. Our case studies publish what campaigns did, from views to visits.
Do you work globally?
Yes. We have a global network of business-literate creatives, and we’ve filmed campaign stories across Europe and the US with local teams.
Start a project
What’s your story?
Tell us about the change, launch or program you need people to get behind. We’ll find the story and plan the rollout with you.
What happens next
Tell us the story
What you need people to see, understand or do — and who they are.
We find the right team
A lead from our team reads it and brings in the scribes, designers, animators or game designers the brief needs.
We talk it through
A short call about goals, audience, timings and budget, then a proposal with options.