Novartis – Eurovision ‘We Are Novartists’

Challenge

As part of its sponsorship of Eurovision2025, Novartis wanted to celebrate the relationship between music and science. The challenge was to create content that felt authentic, emotionally resonant, and human—showcasing the people behind the science in a way that would engage both internal employees and a broad external audience during a globally visible cultural moment.

Solution

Ludic Media Studio supported the We Are Novartists campaign, a series of cinematic short films centered on Novartis employees with musical talent. Each film told a personal story that linked music to ways of thinking and meaning at work—using songwriting to learn a new language, composing music inspired by protein structures, or embracing the ‘fail-fast’ discipline of rehearsing complex compositions. We delivered end-to-end production handled end-to-end production across multiple locations, from scripting and filming to editing and post-production.

Impact

The series launched across Novartis’ internal and external channels, achieving over 40,000 YouTube views to date and strong internal engagement. The films became a centerpiece of Novartis’ presence at Eurovision 2025, showcased at theEurovision Village in Basel, where thousands of visitors encountered a more human, creative face of the organization. The campaign amplified sponsorship impact through emotionally engaging communication.