Visual Scribing

Financial Times, FT Forum Event - How to Integrate AI Agents into Your Business

At the FT Forum on AI, our live scribing turned complex discussions into clear, memorable visuals that extended the event’s impact.

Challenge

As AI continues to reshape industries, the Financial Times hosted a high-level FT Forum event—How to Integrate AI Agents into Your Business—at their London headquarters. With senior leaders and decision-makers in attendance, the FT needed an engaging and memorable way to distill and communicate complex discussions in real time.

Solution

Our business-literate scribe captured key messages live on foam boards as the event unfolded. The evolving visuals became a focal point in the room—sparking conversations, deepening engagement, and helping attendees connect more fully with the content.

What they said

“We’ve worked with Ludic Creatives for almost a decade which is a testament to their brilliance. They create amazing visual summaries of our events that always receive huge compliments from our members and speakers. The behind-the-scenes process is always flawless. Highly recommend.”

— Charlotte Otterson, Head of Content, Financial Times

Impact

The real-time illustrations offered a dynamic, accessible way to share the day’s insights. The completed visual served as a compelling visual recap at the close of the eventand was later shared on the FT Forum website and distributed to members. The scribing extended the impact of the event, making key insights easy to revisit—long after the event was over.

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What happens next

  1. Tell us the story

    What you need people to see, understand or do — and who they are.

  2. We find the right team

    A lead from our team reads it and brings in the scribes, designers, animators or game designers the brief needs.

  3. We talk it through

    A short call about goals, audience, timings and budget, then a proposal with options.

What could we make together?

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