About Ludic Media Studio

Artists who speak business.

We’re the creative studio of the Ludic Group: designers, visual scribes, illustrators, filmmakers, animators, game designers and musicians who help the world’s leading organizations tell their story to the people who need to hear it.

Part of the Ludic Group, founded in 2004 — alongside Ludic Advisory and the SmartLab platform.

Start a projectSee the work

Trusted by teams at Accenture, Google, Unilever and the Financial Times.

A bright atrium where people talk on low sofas beneath a big screen showing a sketched “Digital Creates” welcome
A scribe drawing a wall-sized board that reads “Change is a team sport”

Business-literate creatives

Who we are

We tell stories.

We believe that story engages, and that engaged people are inspired, fulfilled and create better results. That’s why our work spans industries and continents, bringing our clients’ ideas, systems and stories to life.

Experts in sharing a business story globally, we exist at the intersection of business and creativity, engaging people in complex future states. We are artists, designers and filmmakers, working to engage and inspire people the world over.

We take complex ideas and make people see them, understand them and remember them — through live scribing, design, film and animation, games, strategic visualization and campaigns.

Complex idea. Simple story. Beautifully made.

  • A Ludic scribe drawing live on an iPad at the Innovation Roundtable Summit
    Scribes
  • Hands holding a tablet showing an interactive illustrated guide
    Designers
  • A film camera recording a conference audience in blue stage light
    Filmmakers
  • Cards and spaces from a learning board game: Risk, Chance and decision points
    Game designers

Our people

Creatives with an ear for business.

Artists, designers and filmmakers with an eye for a story and an ear for business concepts — who can sit in a leadership offsite, follow the strategy and draw the point.

  1. 01

    They follow the argument

    Our scribes and illustrators work in strategy sessions and senior leadership forums. They listen for the idea that matters, not just the words.

    Drawing the FT Forums for almost a decade.

  2. 02

    Fluent in complex subjects

    Pharma and science, professional services, technology, energy, publishing and events — hard subjects are our everyday work.

    Work for Novartis, Fujitsu and Oxford University Press in our portfolio.

  3. 03

    Craft first

    Illustration, animation, film and game design done properly: the craft that makes people want to look in the first place, and keep looking.

    Designers, visual scribes, illustrators, filmmakers, animators, game designers and musicians.

  4. 04

    An award-winning network

    We work with an award-winning creative network, so every brief gets the right specialist — in the room, on the screen or on the call.

    In person and remote, across time zones.

Our solutions

Every way to make an idea land.

Live scribing, strategic visualization, design, film and animation, games and comms campaigns — use one, or bring them together. Either way, it’s one team.

  • A scribe drawing on an iPad at a summit

    Visual Scribing

    Big ideas, drawn so people remember them.

    • Graphic recording
    • Graphic facilitation
    • Knowledge walls
    • Sketchnotes
  • An illustrated landscape of people climbing a mountain toward the sunrise

    Strategic Visualization

    Strategy people can see, discuss and act on.

    • Vision maps
    • Transformation roadmaps
    • Journey maps
    • Learning maps
  • An illustrated strategy graphic of leaders steering a ship toward clients and markets

    Design

    Complex ideas, designed so people get them at a glance.

    • Rich pictures
    • Infographics
    • Interactive media
    • Campaign identity
  • Five animated characters standing together on a cloud

    Film & Animation

    Films people want to watch, built to be understood.

    • Explainer films
    • 2D & 3D animation
    • Event films
    • Interviews
  • A learning game's illustrated island world on a laptop screen

    Games

    Learning and change people want to play.

    • Digital games
    • Board & card games
    • Decision games
    • Simulations
  • Campaign assets laid out across print, social and screens

    Comms Campaigns

    Campaigns people notice, understand and act on.

    • Campaign identity
    • Rollout kits
    • Podcasts
    • Event moments

One team

Every solution, one team.

An idea passed from one supplier to the next loses something at every hand-over. Ours stays with one team, so it gets better at every step instead.

  1. 01

    One conversation

    You brief one lead from our team, who brings in the scribes, designers, animators or game designers the brief needs.

    One point of contact, from the first call to the last cut.

  2. 02

    One visual language

    The characters a scribe draws on the day can star in the film, the game and the campaign — so a whole program reads as one story.

    Scribing, design, film and games under one roof.

  3. 03

    No hand-overs

    A drawing becomes a rich picture, an animation or a game inside the same studio. Nothing is re-briefed, re-learned or lost.

    The people who sketched it are the people who finish it.

  4. 04

    The group behind it

    When the brief needs more than media, Ludic Advisory’s facilitators and event team and the SmartLab platform join the same project.

    See the Ludic Group, below.

How we work

Find. Draw. Make. Move.

Four steps behind every project, from a single scribed session to a global campaign — with one lead from the first call to the last cut.

  1. 01

    Find the story

    We read the strategy, talk to the people who own it and find the one idea everything else hangs on.

    • Briefing
    • Interviews
    • Story outline

  2. 02

    Draw it together

    Sketches you can react to early — on paper, on screen or live in the room with your leaders — so it’s right before it’s beautiful.

    • Sketches
    • Workshops
    • Live scribing

  3. 03

    Make it

    Whatever the brief needs — design, film, animation, games — in one visual language, crafted and checked against the story.

    • Artwork
    • Films
    • Games

  4. 04

    Move people

    Cut for every channel and moment it needs to reach, rolled out with you, and checked: did people get it?

    • Rollout
    • Events
    • Measures

A global network

Wherever your people are.

A global network of business-literate creatives — scribes, illustrators, designers, animators and filmmakers — working in person and remotely, across time zones, with one point of contact. A few postcards from the work:

Our base10 Queen Street Place, London, EC4R 1AGUK +44 (0) 203 488 8296US +1 (310) 651 8758

The Ludic Group

Part of something bigger.

The Ludic Group, founded in 2004, invests in and grows businesses, apps and networks that activate the digital organizations of the future — through its research, methods and think tanks, and through businesses and software that help people transform how they live, work and learn.

2004The Ludic Group, founded

  1. You are here

    The creative studio

    Ludic Media Studio

    Scribing, design, film & animation, games, strategic visualization and comms campaigns — the stories people see and remember.

  2. Strategy, facilitation & events

    Ludic Advisory

    Helps leaders and organizations make better decisions, build capability and move people through change — and designs the events where it happens.

  3. The platform

    SmartLab

    A platform for events and programs: content, live interaction, collaboration, learning and community in one branded space, before, during and after the day.

Advisory designs the intervention. SmartLab gives it scale. The studio makes it a story people remember. Visit ludicgroup.com

Trusted by teams at

  • Accenture
  • Google
  • Unilever
  • Financial Times
  • Coca-Cola
  • EY
  • IBM
  • Forbes
  • Deloitte
  • Imperial Brands
  • KPMG
  • HBO

In their words

What clients say

  • “[We’ve] worked with Ludic Media Studio on several occasions and we can only hope to work more and more together in the future… truly talented artists.”

    Chris TowersFounder, Roar Media

  • “Ludic Media Studio provided incredible visuals that helped promote our work on social media and in newsletters. It’s been a delight to work with Ludic Media Studio and we recommend them with great confidence.”

    Sureena SohalProject Manager, The Energy Institute, The University of Birmingham

  • “It is always a pleasure collaborating with Ludic Media Studio. The whole process is seamless, from initial planning to implementation… We also use the visuals to summarize the content in a wrap up, which is much more engaging than sharing slides.”

    Renata BlauHead of Operations and Events, Innovation Roundtable

Start a project

What’s your story?

Tell us about your organization and the story you need to tell. We’ll bring the right people to the brief.

What happens next

  1. Tell us the story

    What you need people to see, understand or do — and who they are.

  2. We find the right team

    A lead from our team reads it and brings in the scribes, designers, animators or game designers the brief needs.

  3. We talk it through

    A short call about goals, audience, timings and budget, then a proposal with options.

What could we make together?

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