700innovation leaders, one visual story
Visual Scribing
Scribing the Innovation Roundtable Summit in Copenhagen
Capturing insights from a summit attended by over 700 innovation leaders from around the world.
Ludic Media Studio · Part of the Ludic Group
One studio. Every way to make an idea land.
One team of business-literate creatives. We draw it live, map it, design it, animate it, make it playable and campaign it — whatever gets your strategy, science or change seen, understood, remembered and acted on.
Backed by the Ludic Group, with Ludic Advisory and the SmartLab platform behind every brief.
Trusted by teams at
Campaign builder
Got a campaign coming up? Build it, block by block.
Tell us what it’s for and who it’s for, and we’ll suggest the pieces — a strategy map, a launch film, a game people come back to. Name it, watch the plan come together, then send it to our team.
- Five quick questions
- About three minutes
- No sign-up
1 of 5
What’s the campaign for?
Tap your answer to jump straight in.
- A big change
- A new strategy
- A launch
- Culture & values
- An event or a big moment
- Learning & skills
- Wellbeing, inclusion or safety
- Something else
- 1The brief
- 2Name it
- 3Build it
- 4Send it
Ludic Media Studio in numbers
31
published case studies, from summits to learning games
10+
years making business stories visible
2004
the year the Ludic Group, our parent, was founded
Start with the outcome
What are you trying to make happen?
Tell us the outcome and we’ll bring the right mix of solutions. Most briefs need more than one — and because we’re one team, that’s one conversation.
You need to
Land a strategy
A strategy nobody can picture is a strategy nobody follows. We turn yours into one picture people can see themselves in — then carry it to every team.
The mix
A vision map or roadmap: where you are, where you’re going and how you’ll get there.
Graphic facilitators who build the picture live with your leadership team.
The rollout: town halls, intranet, posters and packs managers can present.
See it done
A bilingual strategic visual that united a global retailer’s team around its future vision.
You need to
Explain the science
Science, data and technical process made clear without being dumbed down — for patients, customers, investors or your own teams.
The mix
Short, scripted, animated films that walk people through the hard part.
Information design and infographics where the point lands first.
2D and 3D animation that shows what words and slides can’t.
See it done
An animated infographic that made a semiconductor analysis company’s process clear to a wider audience.
You need to
Engage employees
Values, behaviors and change that people actually talk about — because the campaign is worth watching, playing and passing on.
The mix
A campaign identity, a rollout kit and the moments that launch it.
Films with your own people in them, made for the channels they use.
A game that lets teams practice the behavior instead of reading about it.
See it done
A values-led campaign that turned Novartis’s behaviors into everyday conversations.
You need to
Make an event memorable
Give the room something to gather around during the event — and something to share long after it.
The mix
Live graphic recording on walls, screens and the event app.
Event films, interviews and highlights.
Our sister business can design and run the whole event around it.
See it done
700 innovation leaders, three days, one visual story — used by the CEO to wrap up the summit.
You need to
Train at scale
Learning people choose to come back to: games, interactive films and journeys that work for a room of ten or a firm of ten thousand.
The mix
Digital, board and card games built around the decisions people really make.
Interactive films that let learners choose what comes next.
Interactive e-books and learning maps people explore at their own pace.
See it done
A mobile decision game for more than 10,000 participants at a professional services firm.
You need to
Launch a campaign
A launch people notice, understand and act on — one story, cut for every channel it needs to reach.
The mix
The idea, the identity and the rollout across print, social and screens.
Animated series and films made for social and the web.
Characters, illustration and assets that make it recognizably yours.
See it done
An animated series for Oxford University Press that has passed 75,000 views.
Oxford University Press – American National Biography Launch
Our solutions
Pick one — or bring them together.
Most agencies do one of these. We do them all under one roof, so a drawing can become a film, a game or a campaign without a hand-over.
Visual Scribing
Big ideas, drawn so people remember them.
- Graphic recording
- Graphic facilitation
- Knowledge walls
- Sketchnotes
Strategic Visualization
Strategy people can see, discuss and act on.
- Vision maps
- Transformation roadmaps
- Journey maps
- Learning maps
Design
Complex ideas, designed so people get them at a glance.
- Rich pictures
- Infographics
- Interactive media
- Campaign identity
Film & Animation
Films people want to watch, built to be understood.
- Explainer films
- 2D & 3D animation
- Event films
- Interviews
Games
Learning and change people want to play.
- Digital games
- Board & card games
- Decision games
- Simulations
Comms Campaigns
Campaigns people notice, understand and act on.
- Campaign identity
- Rollout kits
- Podcasts
- Event moments
Selected work
Stories people remembered.
A few of the 31 stories in our portfolio, across our solutions — each with the number its client cared about.
75,000+views of the animated series
Film & Animation
Oxford University Press – American National Biography Launch
An animated storytelling campaign bringing American history to life for a global digital audience.
10,000+participants in one decision game
Gaming
Professional Services Firm – Decision Game
A mobile decision-making game designed to show how individual choices impact firm-wide outcomes.
7,500+unique visits to the calendar
Design
Novartis – Giving & Volunteering Calendar
A festive engagement campaign driving awareness and participation in Novartis’ giving and volunteering initiatives.
8,000+active users on the learning platform
Film & Animation
Interactive Learning Journey
A global pharmaceutical organization tasked us with creating a series of interactive videos for their HR Leadership Development Program, aimed at empowering emerging leaders with insights from top internal and external experts.
2languages, one shared vision
Strategic Visualization
Global Retailer – Uniting Teams in the Dominican Republic
Our strategic visual helped unite a global retailer's team with a bilingual, baseball-themed illustration that brought their future vision to life.
The reel
See the studio in motion.
A few of the stories we’ve drawn, designed, animated and filmed for our clients.
Ludic Media Studio showreel
Why it works
People skim words. They keep what they can see.
Pictures, films and games each have decades of research behind them. We use whichever gets your idea across — often all three, in one story.
28%
of the words on a web page is the most people have time to read on an average visit. 20% is more likely.
92%
People shown 2,500 pictures once, over 5.5 hours, could still pick out the ones they had seen 92% of the time — and 87% against a near-identical lookalike.
61
studies with 7,036 learners: animation measurably beat static graphics for learning — more so with a voice explaining it.
44
experiments found game elements improved what people learned, how motivated they were and what they went on to do.
Source: Sailer & Homner, Educational Psychology Review, 2020
Make it visible and it gets seen, understood, remembered and acted on.
How we work
Find. Draw. Make. Move.
Four steps behind every project, from a single scribed session to a global campaign — with one lead from the first call to the last cut.
01
Find the story
We read the strategy, talk to the people who own it and find the one idea everything else hangs on.
- Briefing
- Interviews
- Story outline
02
Draw it together
Sketches you can react to early — on paper, on screen or live in the room with your leaders — so it’s right before it’s beautiful.
- Sketches
- Workshops
- Live scribing
03
Make it
Whatever the brief needs — design, film, animation, games — in one visual language, crafted and checked against the story.
- Artwork
- Films
- Games
04
Move people
Cut for every channel and moment it needs to reach, rolled out with you, and checked: did people get it?
- Rollout
- Events
- Measures
A whole group behind every brief
More than a studio.
Ludic Media Studio is part of the Ludic Group. When a brief needs more than media — the strategy, the facilitation, the whole event or a platform to run a program on — the rest of the group is one call away.
2004The Ludic Group, founded
You are here
The creative studio
Ludic Media Studio
Scribing, design, film & animation, games, strategic visualization and comms campaigns — the stories people see and remember.
Strategy, facilitation & events
Ludic Advisory
Helps leaders and organizations make better decisions, build capability and move people through change — and designs the events where it happens.
The platform
SmartLab
A platform for events and programs: content, live interaction, collaboration, learning and community in one branded space, before, during and after the day.
Advisory designs the intervention. SmartLab gives it scale. The studio makes it a story people remember.
In their words
What clients say
“We have worked with Ludic Media Studio for almost a decade which is a testament to their brilliance.”
“Ludic Media Studio were able to turn complex theoretical concepts into lively illustrations, which is very different from the usual communication tactics and added the ‘wow’ factor to our event and post-event assets. It was great collaborating and we look forward to collaborating again.”
Megilia WanAnalyst, World Bank Group
“Ludic Media Studio truly understands the meaning of the word ‘flexibility’; interpreting the brief and dealing with last-minute requests so that we can deliver the perfect result.”
Dianne MaginnisMD, Global Conference Management
“Ludic Media Studio's illustrations helped us document our workshops in a fun, engaging and memorable way, giving us content that is great for future presentations and communications. The team is super responsive, both before, during and after delivery. Highly recommend.”
Cary NombelaGCO Programme Director, Imperial Brands
Questions
Good to know
How does a project start?
With a conversation. Tell us what you need people to see, understand or do, who they are and when it needs to land. A lead from our team reads the brief, brings in the specialists it needs and comes back with a proposal and options.
How long does it take?
It depends on the mix. A live-scribed session needs a briefing and the day itself; a film, game or campaign needs design and build time. Tell us your date and we’ll plan back from it.
Do you work globally?
Yes. We have a global network of business-literate creatives — scribes, illustrators, designers, animators and filmmakers who work in person and remotely, wherever your teams are, with one point of contact.
Can one project combine more than one solution?
Most do. A scribed board can become a rich picture, a film, a game or the heart of a campaign — and because one team makes all of it, nothing gets lost in a hand-over.
Can you work within our brand?
Yes. We work within your brand guidelines, or create a campaign identity of its own when an initiative needs to stand apart.
What does it cost?
It depends on the format and the scale. Share a budget range in your brief — even a rough one — and we’ll propose options that fit it.
Start a project
What’s your story?
Tell us the outcome you need. We’ll bring the right mix of solutions — and the rest of the Ludic Group if the brief needs it.
What happens next
Tell us the story
What you need people to see, understand or do — and who they are.
We find the right team
A lead from our team reads it and brings in the scribes, designers, animators or game designers the brief needs.
We talk it through
A short call about goals, audience, timings and budget, then a proposal with options.